Cheesin'

Cheesin’ is a cross-platform campaign created for my Web II class as a revision of a sophomore year project. Originally, I had created Cheesin’ as a mac-n’-cheese foodtruck, but elevated it to a mac-n’-cheese lounge and bar based in Dallas, Texas. The logo of Cheesin’ resembles a slice of Mimolette cheese that also uses the form of the C to create a playful and fun atmosphere. Deliverables for this project included a menu, a table topper, direct mailer, laser-engraved charcuterie cheese knives and packaging, t-shirt design, bus stop ad, Instagram posts and stories, and a website prototype.