Glossier Animated Logo & Ad

For my Motion Graphics class, we were tasked with creating a logo animation and vector type advertisement, for which I chose Glossier. For the logo animation, I made a frame-by-frame animation reminiscent of water and glossy products, complete with a shine. I brought back the same effect into the type ad, using a water-like transition and bold typography, similar to what Glossier's branding truly is.