Motion Graphics

Glossier Animated Logo & Ad

Greyson branding
Greyson branding

Project Details

For my Motion Graphics class, we were tasked with creating a logo animation and vector type advertisement, for which I chose Glossier. For the logo animation, I made a frame-by-frame animation reminiscent of water and glossy products, complete with a shine. I brought back the same effect into the type ad, using a water-like transition and bold typography, similar to what Glossier's branding truly is.

Watch the logo animation and ad down below!

Watch the logo animation and ad down below!

Watch the logo animation and ad down below!

Watch the logo animation and ad down below!