Save Your Hide!

Save Your Hide! Is an ad campaign bringing awareness to young adults about preventing sunburns and the harmful effects of skin cancer. I used playful illustrations of reptiles and scaly animals to draw in the audience while also playing on the fact sunburnt skin can become scaly, like a reptile. The deliverables for this project included a logo suite (for the parent company), a billboard series, sticker set, two Instagram carousels and a set of Instagram stories, a brochure, a poster, and a display booth design.